The Science of Persuasion: How to Get People to Agree With What You Say

Photo: Abhi Ryan




I just finished reading this thought-provoking article on persuasion. It talks about how metaphors, similes and analogies are key in bringing others into your model of the world.


Before reading it, I recommend checking out the video below.

For those of you who have attended our NLP Trainings, you might recognize the Selective Attention Test. If you have NOT attended our iNLP Practitioner Training yet, watch this 80-second video on my blog BEFORE reading the article! It will make sense later. 😉



Now that you’ve watched the video, here is the link to the article:




Dr. Matt


  1. Coralee Kulman says:

    Am reading the book, Tell to Win by Peter Guber. He is the CEO of Mandalay Pictures. He traces nearly every success he had in his business to a story he told. Great book.