A while ago I wrote a blog on storytelling and how it activates different parts of the brain.
I just read an amazing article on Lifehacker called The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains. When the co-founder of Buffer started marketing products by telling stories (metaphors), their sales increased by 100%!
Likewise, our company used to focus on business consulting. When we started adding stories to our closing pitch, we would on average double our sales!
We teach how to tell effective stories and embedded metaphors in our NLP Trainer’s Training Course. This course integrates all of the NLP courses into one while teaching you how to be a masterful presenter.
Picture by Tracy_N_Brandon